Relevance
Does it answer the real intent?
Welcome · Merhaba · Ciao
I make AI answersworth trusting.
Hello, I’m Fatma Yaren Birben — a Search Quality & AI Evaluation Specialist working across large-scale search engines and global e-commerce platforms.
LLM Evaluation♥Search Quality♥Data Annotation♥AI Marketing♥Multilingual QA
01
My evaluation lens
Quality is a system, not a feeling.
Safety
A non-negotiable baseline.
Accuracy
Can every claim hold up?
Readability
Clear, useful, human language.
02
Selected case studies
Work that turns judgment into signal.
01Sharper benchmarks, fewer hallucinations.02Human judgment, translated into ranking signal.03Better context across languages.
LLM & Generative AI
Evaluating confident answers before they become costly mistakes
Search Quality & SxS
Turning ambiguous search results into clear ranking decisions
Multilingual Data Annotation
Catching the meaning that literal translation misses
International perspective
Curiosity is my favorite quality-control tool.
My International Relations background trained me to look for context, power, perspective, and what gets lost in translation. Today, I bring that same rigor to AI.
More about my path